we grow fearless by walking into our fears

We conquered the maintains in 2017. This year, we challenged ourselves with ziplines!

Fearful or fearless, no one chickened out. Good job team! That’s our startup spirit.

📸 Shooting mode!

ninjas looking pro!

which ghost face are you?

making props for an upcoming instagram campaign, I asked everyone to draw me a ghost face

#soooocute

- Design Ninja A

HBD Ling!

23! hmm… what does that feel like?
Happy Birthday to our youngest design ninja, Ling!

SIM design featured on the kor website!

We are sosososososo stoked that the Wilshire bottle is about to launch !!!! Inspired by the urban outdoors, our design is modern, urban, and meant for city biking!

https://www.korwater.com/blogs/in-the-works/meet-the-sim-team

Test your own sippy!

In order test the new cleaning set that will be available soon, we were each assigned to drink some sticky beverages out of our ALICE sippy cups.

#workhardplayhard

New video in progess

Ninja S on camera, Ninja T playing hand model

Store Checks in Beijing

motherswork Beijing

It was a surreal moment to see our product in Motherswork Beijing and the super cute product displays design by SIM. Such a big milestone as Motherswork was always on our minds since the beginning as the one store who really understands how to protect the integrity of brands in China. So proud of everyone who contributed into making each little step along the way.

(and #sorrynotsorry for literally stalking the Motherswork team for years)

Laser eye checking from Ninja A

mero packaging stands out from every angle *squeal

May birthday babies

We’re all suffering food coma from a massive red velvet cake.

Happy birthday to our may babies Kyle & Kimmy.

Photography workshop

Last Thursday, we spent an afternoon learning about how to take professional product photography. (Yes we’ve been winging it, fyi.)

#thankyouIan
#learnfromthemasters

Souvenir from Ninja T

Ninja T brought back some souvenir from her vacation to Europe with some sweet/hilarious hand written translations

Why do you wait?

Why do you lack motivation? Why haven't you acted yet? Why does it take a loss before you do something about it? How do you become more valuable in the workplace? In this episode, we take a segment from the After Hours live chats with Chris.

Birthdays = cake eating! yum..

Time really flies! last Friday we had an early celebration for Alice’s 3rd birthday with Sim Design.

2019 first trip!

To kick off year 2019, design ninja A & T spent a week in Hong Kong and China. It’s going to be a great year, we can feel it already!

mero launches in Shanghai

Since one launch event just wasn’t enough, we had another! Sunday December 9th was our official Shanghai launch party to celebrate the arrival of meroware in China. The entire team from SIM Design was in full attendance to mark our first chapter of mero outside Japan.

It was an action packed weekend in snowy Pudong. A big thanks to the Jing Republic VM team (we love you 小方）, the bakery team who spent all day making our custom mero treats, floor manager Paul, and of course the one who made it all possible (masterchef) Barry Lee! Secondly, we also couldn’t have done it without the support of the most fabulous White Bazaar team 白集 from Beijing who helped our vision come to life. Our gorgeous photography was taken by 纯真博物照相馆 after a rigorous talent hunt to find a photographer in Shanghai that could match our style.

Last but not least, a big thank you to our internal group’s team members who got tricked into thinking it was a party but instead spent two days hanging, glueing, folding, moving and cleaning. (oops did we forgot to mention all the customisation needed hands to put it together? #sorrynotsorry)

We felt the love from Shanghai moms and their families. Mr. Swan was trampled by dozens of laughing toddlers (it’s ok that’s what he’s there for) and everyone left with their own decorated box of cookies or cupcakes from our workshops. Is fair to say we earned a good rest over the holidays. Cant wait for 2019!

For more photos, visit here http://bit.ly/2QvqQOM

Designing Perceptions Instead of Solutions →

Very interesting read

https://uxplanet.org/designing-perspectives-instead-of-solutions-6afb4b03c1a5

merry xmas!

merry xmas from SIM Design! Time flies when you are busy, we celebrated our third xmas together yesterday.
We did secret santa for this year’s Christmas gift exchange, another fun morning filled with laughters.

mero launch !!!

Last weekend we hit a major milestone for SIM Design, our brand meroware’s birthday celebration in Tokyo! If only our guests knew that we were hand cutting loose little threads on their gift bags and sanding down the sharp corners of our custom product display just a few weeks before. The SIM ninjas were on overdrive trying to get everything printed, wrapped, shipped to Japan for launch.

It was a mero explosion at Tenoha in Daikanyama. Maybe we went overboard, even having customized crayons moulded at the studio. Not pleasant, but the one day of breathing melting plastic-y crayon air was worth it! How amazing it was to see our product finally reach the hands of our moms & kids and feel them share our joy. Ok that’s a lie, I feel the amazement today 10 days later as the adrenaline finally is winding down. Watch the insane time lapse video of our one hour set up and you will see why