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How can we transform everyday toddler objects into something joyful and extraordinary? This was the big question we asked ourselves when designing for our brand mero.

We created mero for moms, for moms who love design, beautiful things, and appreciate quality and details. Launched in Tokyo in 2018, the mero aesthetic reflects our love for “Japandi” with minimalism and crisp profiles applied to products that are usually “kawaii”.

We create eye catching products that are luxurious but affordable and universally appealing. Each curve and colour palette takes hours of careful consideration - what would excite our mero mom? mero is our heart & soul, we built this brand in Japan to be able to connect with our muse and work in teams across the world to bring our vision into reality.

We are inspired by the flawless Tokyo mom, strong, independent, expertly styled, and accompanied by her little toddler who is just as fabulous. She is a busy city mom that manages her day with careful attention to detail.

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