Last weekend we hit a major milestone for SIM Design, our brand meroware’s birthday celebration in Tokyo! If only our guests knew that we were hand cutting loose little threads on their gift bags and sanding down the sharp corners of our custom product display just a few weeks before. The SIM ninjas were on overdrive trying to get everything printed, wrapped, shipped to Japan for launch.
It was a mero explosion at Tenoha in Daikanyama. Maybe we went overboard, even having customized crayons moulded at the studio. Not pleasant, but the one day of breathing melting plastic-y crayon air was worth it! How amazing it was to see our product finally reach the hands of our moms & kids and feel them share our joy. Ok that’s a lie, I feel the amazement today 10 days later as the adrenaline finally is winding down. Watch the insane time lapse video of our one hour set up and you will see why