How can we transform ordinary objects into something extraordinary? This was the big question we asked ourselves when designing for our brand mero. SIM Design seeks to take everyday functional toddler products that and turn them into something that mom can enjoy.
The aesthetic for mero reflects our love for “Japandi” with clean lines and crisp profiles applied to products that are usually “kawaii”. We wanted to created eye catching products that were still affordable and universally appealing. Each curve and colour palette takes hours of careful consideration - what would excite our mero mom? mero is our heart & soul, we built the brand from scratch in Japan - the land of our mero mom and work across the world with a global team to bring these products into reality.
our brand is mero, named after the burst of joy we feel everyday when designing what we love. meroware is our collection of contemporary toddler products made for the discerning, modern family. We are inspired by the flawless Tokyo mom, strong, independent, expertly styled, and accompanied by her little toddler who is just as fabulous. She is a busy city mom that manages her day with careful attention to detail. Wellness for her and her family is through mind, body, and soul.